Brand
Brand profile
Edit tone, audience, keywords, and visual branding after a scrape.
Profile fields
After a successful scrape, review and edit:
- Tone — How your brand sounds (formal, conversational, technical, etc.)
- Audience — Who you write for
- Keywords — Seeds used for scheduled content and enrichment
- Visual branding — Colors and style cues for cover images
Changes apply to future content jobs. Re-run jobs already in flight use the profile snapshot from enqueue time.
Editing
- Open Brand.
- Update any field in the profile form.
- Save — no re-scrape required for text edits.
Re-scrape
When your website positioning changes, start a new scrape from the same page. The new extract overwrites scrape-derived fields; manual edits may need re-application.
Multiple profiles
Workspaces typically use one primary brand profile per content job. Select the profile when queueing content on Generate.
Keywords in schedules
Recurring schedules can pull keywords from:
- Your manual keyword list
- Brand profile keywords
- Both (rotated)