Brand scrape

What brand scrape does

Point Jeenie at your domain. An async job (Firecrawl) extracts:

• Tone and voice
• Target audience
• Topic and keyword seeds
• Visual branding cues

The result is a brand profile that grounds every content job so drafts sound like your team — not a generic model.

Start a scrape

1. Go to Brand.
2. Enter your site domain (e.g. acme.com).
3. Click Start brand scrape.
4. Wait for status to reach completed — the page auto-refreshes.

Re-scrape anytime your site messaging changes materially.

Scrape status

Troubleshooting

• Invalid domain — Use the root marketing site, not a staging URL behind auth.
• Timeouts — Large sites may take longer; wait before retrying.
• Partial data — Jeenie applies fallbacks when structured extract fails; review and edit the profile manually.

Next step

Edit the extracted fields in Brand profile, then connect your CMS.